Case studies on the integration of hard-to-reach target groups in innovation processes

Using two case studies as examples, the handout describes ways, methods and results of cooperative innovation processes (co-creation) with target groups for which specific forms of participation are necessary from a practical and content-related perspective. These are, on the one hand, low-income families and, on the other hand, blind people and people with limited vision. The report highlights the potential for innovation through inclusive co-creation, which opens up new market opportunities for companies through products and solutions designed to meet special needs of these people.